Argentina and Chile, ready to promote the longest wine route in the world

Argentina and Chile, ready to promote the longest wine route in the world

Scritto da Carlo Ingegno on . Postato in Destinazioni, Food&Drink

An unprecedented appointment in the field of tourism for the future of the two neighboring countries. As part of “The grapevine and wine trips” [Los viajes de la vid y el vino] cycle, INPROTUR, led by Executive Secretary Ricardo Sosa, took part in the “Fostering and Promotion of Wine Tourism Destinations” [Fomento y Promoción de Destinos Enoturísticos] webinar along with Chilean officials, as a way of leveraging wine tourism in both countries.

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Buenos Aires, Argentina.

The wine tourism

The National Bureau of Tourism Promotion (INPROTUR) keeps working hard on its products. Today, the INPROTUR team led by Executive Secretary Ricardo Sosa took part in the Fostering and Promotion of Wine Tourism Destinations webinar along with the Servicio Nacional de Turismo (Sernatur) in Chile.

Promote wine tourism 

The purpose of this event was to promote wine tourism in both countries, in light of a major challenge such as the development of the longest wine route worldwide. This project is 1,300 kilometers long and goes through the Coquimbo region in the trans-Andean country as well as the Argentine provinces of San Juan (Cuyo region), La Rioja, Catamarca and Santiago del Estero (Northern region).

Sosa: This Route will allow us to position a brand at a worldwide scale

As Sosa pointed out “One of the guidelines we defined when we took office was to enhance the value of the Product segment and wine is one of them. This Route will allow us to position a brand at a worldwide scale. I would also like to highlight the work done with Chile, not only in connection with wine tourism; we share a lot with this neighboring country and together we can further leverage our destinations”.

The online meeting was also attended by representatives of the recently created Global Wine Tourism Organization (GWTO), as well as Chilean and Argentine provincial officials.

Hence, this road invites the entire world to get to know not only the wines produced by both countries but also the Argentine wine tourism culture

The Route recalls the road traveled by conquerors back in 1553 when, after setting up the Chilean city of La Serena, they crossed the territories of San Juan, Catamarca and La Rioja to finally found the Argentine city of Santiago del Estero and grow the first grapevines that were brought into our country.

Hence, this road invites the entire world to get to know not only the wines produced by both countries but also the Argentine wine tourism culture. It is also a good opportunity to promote amazing destinations such as the Ischigualasto Provincial Park in San Juan, the Talampaya National Park or Cuesta de Miranda in La Rioja, Cuesta del Portezuelo in Catamarca or Termas de Río Hondo in Santiago del Estero, among others. The idea for this project is sustained by INPROTUR and supported by La Serena and the GWTO, which joined the project shortly after it was created.

More information: http://visitargentina.site/en/

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Carlo Ingegno

Nato a Napoli, si trasferisce per amore a Buenos Aires dove ci rimane per ben dodici anni. Qui la prima esperienza lavorativa, nell'editoriale Rizzoli, che aveva acquistato nella città tanto amata da Jorge Luis Borges una nota casa editrice. Negli anni ‘80 torna in Italia, a Milano, questa volta per lavoro in Rcs, dove si occupa di immagine e grafica. Inoltre viaggia, fotografa e scrive storie dal mondo con approccio esplorativo sempre attento ai dettagli. Oggi dirige Agenda Viaggi con un gruppo di persone molto speciali. Vive a Monza ma spesso si sposta a Verzimo, un paesino del XI sec. in provincia di Vercelli, in una casa piccola, soleggiata, per metà ristrutturata, un giardino incolto e mobili tutti diversi per epoche e stili, come la vecchia tavola da surf testimone di lunghe cavalcate sulle onde in California o come l'eccentrico menù del caffè Granola a Copenaghen, la foto scattata alla cisterna di vetro colorata da Dumbo, Brooklyn, dell'artista Tom Fruin, e le belle stampe che immortalano la piacevole solitudine sulla spiaggia di Margate nella contea del Kent in Inghilterra.